Search advertising (SEA – Search Engine Advertising) is a fundamental part of online marketing. Businesses can appear among Google’s top results or sometimes in the first position. The Google Ads platform (formerly known as AdWords) was originally developed to manage search ad campaigns.
Since its launch, the system has evolved significantly and now offers a wide range of advertising options for both small businesses and large enterprises. With Google Ads, you can run keyword-based search ads, banner ads via the Google Display Network, Google Shopping campaigns, video ads on YouTube, or AI-driven campaigns to maximize performance.
Today, Google Ads goes far beyond traditional search campaigns. Advertisers can leverage an extensive set of tools and placements to reach their ideal audience across the entire Google ecosystem.
Google Ads management helps you make the most of your advertising budget with measurable, results-driven strategies.
With Google Ads advertising, any website can instantly appear at the top of Google search results. This means that potential customers searching for products or services will quickly find your offers. You only pay when someone clicks—thanks to the cost-per-click (CPC) model.
One of the biggest advantages of Google Ads is that you only pay when someone actually engages with your ad. Even better, your ad appears exactly when and where it’s needed: only when someone is actively searching for the product or service you offer.
Google Ads campaigns eliminate the need to bombard users with disruptive ads. Instead, they reach your audience at the right moment. Few other online advertising methods are this targeted, making Google advertising a powerful tool for nearly any business.
Traditional text-based campaigns that allow your website to appear at the top of Google search results for any relevant keyword.
Image-based PPC campaigns across the Google Display Network. These include banners, native placements, HTML ads, and dynamic remarketing campaigns to re-engage visitors.
AI-powered product ads are ideal for e-commerce. Thanks to our partner’s Shopping CSS solution, we offer up to 20% CPC discount for our clients on Google Shopping CPC.
Engaging video ads that run on YouTube and effectively capture attention while boosting brand visibility.
AI-driven campaigns designed to generate demand across YouTube, Google Discover, and Gmail. Perfect for targeting potential customers earlier in the buying journey.
The success of a Google Ads campaign largely depends on how precisely we define the target audience. The more personalized the ad, the higher the conversion rate we can achieve. In addition to identifying your ideal customer segments, demographic and geolocation targeting also play a crucial role.
By narrowing down your campaigns based on age, gender, location, and user behavior, you can dramatically increase efficiency and reduce ad spend. These advanced targeting options help maximize visibility for your products or services across Google's platforms—without wasting your budget on irrelevant clicks.
Precise Targeting
With Google Ads, you can reach users at the exact moment they’re searching for your product or service. Paid search advertising ensures your ads appear only to those with genuine buying intent.
Immediate Results
Unlike organic strategies that take time, a Google Ads campaign starts driving traffic and leads right after launch. It's a fast and efficient way to generate interest and visibility.
High Conversion Rates
Visitors from Google Search are usually past the research phase—they already know what they want. That’s why traffic from Google Ads often converts at above-average rates, especially when paired with compelling offers and optimized landing pages.
Predictable Performance
Google Ads provides fully transparent, measurable results. With proper web analytics in place, you can easily track your return on ad spend and adjust your strategy based on performance data.
Cost-Effective
You only pay when someone clicks your ad—no wasted spend on impressions. Compared to traditional mass marketing, Google Ads offers a lower-cost, high-return alternative for acquiring new customers.
We Offer 360° Digital Services
In addition to Google Ads management, we provide a full range of digital marketing services including Social Media Marketing, SEO, GEO (Generative Engine Optimization) and web development. This means we can manage your entire online marketing under one roof.
Certified and Skilled PPC Team
All our campaign managers are Google-certified through Google Skillshop. We operate with a mentorship system that pairs senior and junior experts to ensure high-quality execution across all campaigns.
Global Experience in PPC Advertising
Our PPC campaigns run across multiple continents, from the United States to South Korea. If you’re planning international expansion, we have the experience to help you succeed in new markets.
We Keep Your Ads Optimized
We don’t believe in set-it-and-forget-it advertising. All campaigns are actively managed and regularly optimized to ensure maximum ROI and up-to-date settings.
Fast and Results-Driven Execution
We’re among the first in Hungary to adopt the latest Google Ads features, helping our clients stay ahead of the competition. With our complimentary web analytics service, all campaign results are fully transparent and measurable from day one.
Marketing21 is an official Google Partner recommended by Google. When you entrust us with your Google Ads campaigns, you can be confident that we will deliver the best possible performance from your advertising budget.
Marketing21’s Google Ads management service operates exclusively on a monthly fee basis. Together with our clients, we select the appropriate Google tools for the campaigns and prepare a detailed, itemized proposal.
When creating the offer, we take into account the company’s market position, the goals to be achieved, the available monthly budget, and develop recommendations for the ideal form of cooperation and marketing tools.
We always start with a consultation to understand your specific goals and needs, allowing us to create a tailored proposal and collaboration that delivers long-term, mutually beneficial results.
The costs of a Google Ads campaign can be divided into two main parts:
Marketing21 charges a one-time campaign planning fee and a recurring monthly campaign management fee, which depend on the complexity of the campaign and the advertising budget (a fixed fee plus a percentage-based model).
The cost per click for Google ad placements varies widely: in Hungary, a single click can cost anywhere from 1 HUF up to 1,000–2,000 HUF, while in some foreign markets click costs exceeding 40 USD are not uncommon.
A successful Google Ads campaign starts with a well-structured setup. Precisely defining your target audience is essential, because no one wants to waste money on ads that don’t reach the right people. Accurately targeting your audience leads to high-quality leads and ultimately boosts your sales.
To grow your business, you need a steady flow of new customers. This is only possible if your company is visible to interested prospects. With Google Ads, you can advertise to the right audience at the right time, ensuring consistent profits for your business. Entrust us with your Google Ads management and start growing your profits today!
