Our team of 20 digital marketing professionals successfully manage an annual advertising budget of ~7-8 million USD. We work across a wide range of ad networks to ensure that each client appears in the placements that best suit their business.
Our PPC campaign management includes search and shopping ads, native advertising, dynamic campaigns, and a strong presence on social media platforms—for a truly full-service approach.
We start by assessing your business, analyzing the products or services you want to promote, and recommending the platforms and tools most likely to deliver strong results.
Each advertising network has its pros and cons, but with expert guidance, there’s no need for lengthy and costly testing.
If you want your company's campaigns to be results-driven, get in touch with us today!
Marketing21 is a Google Partner certified PPC agency, officially recognized by Google. When you trust us with your PPC campaign management, you can be confident that we’ll deliver the best possible performance from your advertising budget.
Artificial intelligence is transforming digital advertising. We use AI-driven targeting based on audience signals to identify the ideal customer segments — helping you stay one step ahead of the competition.
We create highly effective remarketing campaigns with strong ROI that fully comply with data privacy regulations.
Our PPC campaign management includes AI-powered banner design — so your ads aren’t just effective, they also reinforce your brand’s visual identity.
We tailor marketing tools to the nature of your business. Whether you need lead generation ads or conversion-driven ecommerce campaigns, we optimize everything — including your product catalog feeds — using smart automation tools.
All clients receive a free performance reporting dashboard with advanced data visualization. You can track campaign results in real time, 24/7.
We use the latest PPC campaign types, enhanced by artificial intelligence. By feeding the systems with the right data, we “train” the algorithms to identify and reach new potential customers more precisely.
You’ve probably noticed this in action — for example, if you click on an article about printers, you’ll soon start seeing printer ads across various websites. That’s no coincidence — it’s machine learning in advertising at work.
With AI-powered PPC marketing, we can reach potential customers who aren’t actively searching for your product but have already shown interest while browsing online.
We also use advanced remarketing strategies. For instance, if someone adds a product to their shopping cart but doesn’t complete the purchase, we can trigger PPC ads that display exactly that product to them later on — keeping your offer top of mind.
PPC marketing is a must-have digital tool: it helps you drive highly relevant traffic to your website at a favorable cost, and it also supports brand building effectively.
Managing a PPC campaign is never just a one-off service — it’s a multi-layered process where we configure several complementary digital tools to ensure the best possible performance for each client.
We begin by thoroughly analyzing the client’s business. We review the products or services, assess the target website, and evaluate whether the offerings are advertisable and if the business concept is market-ready. If needed, we recommend updates to the website to support better conversion performance.
Based on our industry experience, we suggest the ad platforms and campaign types that are most likely to deliver strong results. Then we build a complete PPC campaign setup proposal, which includes all essential preparation work to ensure a solid foundation.
We also advise on the optimal advertising budget and provide realistic performance estimates based on the campaign strategy.
At Marketing21, we believe it only makes sense to launch a PPC campaign when a well-thought-out strategy and realistic, performance-driven plan are in place.
Creating an effective PPC campaign requires the expertise of a skilled PPC agency to avoid unnecessary clicks and wasted spend. Our approach includes:
Before launching a PPC campaign, it is essential to clearly define your marketing objectives. These might include acquiring new customers, increasing brand awareness, boosting sales numbers, or encouraging a specific action such as newsletter sign-ups.
Analyzing the market competition reveals which advertising strategies and keywords your competitors are using. This insight helps fine-tune your campaign and identify market niches with less competition.
One of the most critical steps in starting a PPC campaign is selecting the right advertising platform. Whether you plan to advertise on Google Ads, social media, or other channels, choosing the platform and campaign type that best fits your target audience is key to success.
Successful PPC campaigns are built on selecting the right keywords. Relevant keywords enable the creation of effective ads that precisely target your desired audience.
A logical structure for ad groups is crucial. Each campaign should have a clear objective, and ad groups must contain carefully chosen keywords. This ensures your PPC ads remain relevant and perform as expected.
Great ad copy grabs attention, stays clear, and drives action. Our in-house designers make sure AI-powered creatives deliver high click-through rates.
Defining the campaign budget also sets expectations for results. We assess your revenue or lead goals and recommend an appropriate budget based on industry benchmarks. The daily and monthly budgets are then adjusted to seasonal trends.
The effectiveness of your campaign largely depends on the bidding strategy used. This includes manual and automated bidding, as well as optimizing CPC (cost-per-click) to maximize results within your budget.
