Social Media Marketing (SMM) aims to boost demand for a company’s products or services through platforms like Facebook, Instagram, TikTok, and LinkedIn.
Social media offers numerous opportunities: we can increase website traffic with well-targeted Meta or TikTok ads or build a direct, live connection with customers through page management. There are also services designed to encourage phone inquiries or grow email marketing subscriber lists.
When it comes to strengthening customer loyalty, social media is currently the most effective marketing tool—especially campaigns managed on Instagram, Facebook, LinkedIn, and TikTok.
We identify the target audience potentially interested in your products or services and deliver your messages to them. Audience segmentation is based not only on demographic data but also on interests and purchase intent.
Our visual designers create AI-powered ads that not only capture attention but also strengthen your brand identity.
Our work doesn’t end after the posts, stories or ads are created. We measure results, conduct A/B testing, and continuously optimize to improve performance.
We utilize AI campaign optimization, catalog feed development, sales funnel planning, dynamic remarketing, conversion tracking, CRO, predictive analytics, and more. It’s hard to surprise us with new methods.
We believe transparency drives better results, so our clients receive complimentary web analytics. Accurate campaign data is available 24/7/365, refreshed every four hours.
Consumers are spending increasing amounts of time on social media platforms, with Facebook still being the most visited. Every generation is scrolling through Instagram, Facebook and TikTok while waiting at the bus stop, riding the tram, at school, or relaxing at home in front of the TV. The golden rule of advertising is simple: be where your customers are.
Moreover, social media isn’t just for direct advertising — it’s also a platform for sharing engaging and valuable content. Facebook marketing, Instagram ads, and other social media communications are made special by the conversations they inspire, which presents both a tremendous opportunity and a unique challenge.
Advertising on social media is much more complex than placing a traditional ad. Social media is not a one-way communication channel; it’s all about continuous interaction.
On platforms like Facebook, TikTok, or LinkedIn, relationships are built not only between customers and the company but also among the customers themselves. Consumers leave reviews, comments, and shares, which can significantly strengthen a company’s marketing efforts. However, it’s important to recognize that negative experiences can spread on Facebook like wildfire in a storm. In expert hands, though, social media can become an incredibly powerful marketing tool for businesses.
Precise targeting options
Real-time communication
Scalable ad spend tailored to current needs
Remarketing campaigns for visitors who have previously been on your website
Efficient, AI-driven campaigns
Community building, including boosting brand loyalty
Detailed campaign analytics to support optimization
Own media channels where content marketing materials can be shared
Ads optimized for mobile platforms
Easy integration with other channels such as email, CRM, or web analytics
The largest and most widely used social media platform both in Hungary and worldwide. Facebook offers extensive targeting options based on the vast amount of user data it holds. Few businesses fail to achieve results with Facebook advertising.
Instagram tends to attract users interested in premium, higher-end products, with a stronger presence of younger audiences. If you’re selling higher-priced products, Instagram ads can be an excellent choice. Since it’s owned by Meta, you can run campaigns simultaneously on Facebook and Instagram.
A must-have for B2B and HR-focused companies. LinkedIn supports recruitment and talent acquisition processes. However, ad costs tend to be significantly higher (CPC often ranges between €3–12 in Hungary) compared to other platforms.
TikTok has become one of the leading social media platforms. In Hungary, more than 3.2 million users can be reached. With a less saturated advertising market, it’s possible to run highly targeted campaigns at relatively lower CPM costs.
If you have a physical store or serve customers on-site, this platform can be extremely beneficial. While not a traditional social media channel, it plays a major role in local SEO and helps your business appear in local searches.
Brands can publish and advertise content on YouTube to reach a highly engaged audience actively seeking information, entertainment, or solutions. It’s especially effective for launching new products, building brand awareness, and running campaigns when visual storytelling can create a stronger connection with viewers.
Social media marketing analytics is essential for the effective optimization of advertising campaigns. Its purpose is to measure and evaluate marketing activities across various platforms. Using performance indicators such as reach, impressions, and CTR (click-through rate), campaigns can be easily fine-tuned to achieve higher conversion rates and revenue.
This approach not only maximizes audience reach but also helps optimize the budget and ROI (return on investment), ensuring your marketing spend delivers the best possible results.
Implementation of advanced advertising techniques on individual social media platforms. Services include Facebook ad management, LinkedIn, and TikTok campaign management. (Instagram advertising is bundled with Facebook ads, as Instagram is also owned by Meta.)
Regularly delivered content, posts, videos, contests, and stories to ensure the business has a constant and active community. Currently, we offer LinkedIn, TikTok, Instagram and Facebook page management services. In these cases, a graphic designer, content marketer, video creator and ad manager work together to ensure successful communication for our clients.
At Marketing21, we operate exclusively on a monthly fee basis. Our agency fees depend on several factors:
Choosing the right cooperation model is not a simple task, so we are happy to provide information to those requesting a quote. If you haven’t yet decided on the necessary marketing tools, it’s worth getting in touch with us. We will help you put together the ideal online marketing mix.
